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Gemini · Status at source date: Newsletter archive

Gemini gains ground on ChatGPT

Written by Paid Media Collective
IN BRIEF

Vladimir Hanzlik has flagged Similarweb data showing Gemini's share of combined Gemini and ChatGPT website visits rising from under a quarter in December 2025 to more than a third by June 2026. ChatGPT still leads on total visits.

Original newsletter image: Gemini gains ground on ChatGPT
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THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means assistant traffic is spreading across providers, so track referrals from more than one AI source as the split shifts.

Perspective from the original PMC newsletter.

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  1. Newsletter coverage · Paid Media Collective newsletter

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Published on this site

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Original newsletter text and archive evidence

Gemini gains ground on ChatGPT

Vladimir Hanzlik has flagged Similarweb data showing Gemini's share of combined Gemini and ChatGPT website visits rising from under a quarter in December 2025 to more than a third by June 2026. ChatGPT still leads on total visits. For you, this means assistant traffic is spreading across providers, so track referrals from more than one AI source as the split shifts.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)Issue 221 · 13 Jul 2026