YouTube · Status at source date: Newsletter archive
Google Ads API v25 ships with YouTube breakdowns and loyalty goals
Version 25 of the Google Ads API landed on 22 July. It adds YouTube ad sub-format breakdowns by duration, Shorts social metrics for comments, likes, and shares, a loyalty retention goal, and a revamped new customer acquisition goal.
What changed
Two older lifecycle-goal resources were removed outright without a deprecation window.
Why it matters for advertisers
For you, this means richer YouTube reporting arrives alongside breaking changes, so schedule the client library upgrade and audit removed resources.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterGoogle Ads Developer Blog
Linked from the original newsletter. The source publication date has not been independently confirmed.
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Attribution evidence and limitations
Full attribution review pending.
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- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Google Ads API v25 ships with YouTube breakdowns and loyalty goals
Version 25 of the Google Ads API landed on 22 July. It adds YouTube ad sub-format breakdowns by duration, Shorts social metrics for comments, likes, and shares, a loyalty retention goal, and a revamped new customer acquisition goal. Two older lifecycle-goal resources were removed outright without a deprecation window. For you, this means richer YouTube reporting arrives alongside breaking changes, so schedule the client library upgrade and audit removed resources.
Source captured . No explicit first-contributor label was provided for this update.
