Google Ads · Status at source date: Newsletter archive
Google Ads previews the impact of negative keywords
Google has rolled out Negative Keyword Impact Previews. Before excluding a search term, a "Preview impact" pane estimates the loss in conversion value side by side.
Why it matters for advertisers
For you, this means exclusions become a measured decision rather than a guess, so use the preview before removing high-volume terms.
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Original newsletter text and archive evidence
Google Ads previews the impact of negative keywords
Google has rolled out Negative Keyword Impact Previews. Before excluding a search term, a "Preview impact" pane estimates the loss in conversion value side by side. For you, this means exclusions become a measured decision rather than a guess, so use the preview before removing high-volume terms.
Source captured . No explicit first-contributor label was provided for this update.
