Google Ads · Status at source date: Newsletter archive
Performance Max self-serve negative keywords in open beta
Advertisers can now add negative keywords to PMax campaigns directly via Campaigns → Negative keywords. This addresses one of the key control gaps that has frustrated advertisers in Google's PMax implementation.
Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
Original creator unverified
The original creator has not yet been verified. Newsletter curation and publication do not establish original authorship.
Attribution evidence and limitations
Full attribution review pending.
A source link alone does not establish original authorship.
Original image and video creators have not yet been verified.
- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Performance Max self-serve negative keywords in open beta
Advertisers can now add negative keywords to PMax campaigns directly via Campaigns → Negative keywords. This addresses one of the key control gaps that has frustrated advertisers in Google's PMax implementation.
Source captured . No explicit first-contributor label was provided for this update.
