Google Ads · Status at source date: Newsletter archive
Google Ads to allow licensed gambling ads in the UAE
Google Ads will update its Gambling and games policy for the United Arab Emirates on March 10, 2026. The update will allow entities authorised by the General Commercial Gaming Regulatory Authority (GCGRA) to advertise internet gaming and sports wagering services in the UAE.
This update uses a PMC cover because no suitable source image was available when checked on 8 Sept 2026. Available source and video links are retained.
What changed
Operators must hold a GCGRA license and apply for certification through Google to run these ads.
Why it matters for advertisers
For you, this means UAE-based gaming operators can begin preparing certification applications ahead of the March 10 effective date.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
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Attribution evidence and limitations
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- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Google Ads to allow licensed gambling ads in the UAE
Google Ads will update its Gambling and games policy for the United Arab Emirates on March 10, 2026. The update will allow entities authorised by the General Commercial Gaming Regulatory Authority (GCGRA) to advertise internet gaming and sports wagering services in the UAE. Operators must hold a GCGRA license and apply for certification through Google to run these ads.
For you, this means UAE-based gaming operators can begin preparing certification applications ahead of the March 10 effective date.
Source captured . No explicit first-contributor label was provided for this update.