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Google Cloud publishes ROI of AI 2025 report
Google Cloud has published its AI ROI 2025 report, based on a survey of 3,466 senior leaders. Key findings: 52% of organisations using generative AI already deploy AI agents in production, 39% have launched more than 10 AI agents, 74% report ROI on at least one generative AI use case, and 88% of early adopters see positive ROI.
What changed
Top value areas are productivity (70%), customer experience (63%), business growth (56%), marketing impact (55%), and security (49%). The biggest success factor is leadership alignment, not technology.
Why it matters for advertisers
For you, this means benchmarking your AI adoption against industry peers and ensuring C-level sponsorship for AI initiatives.
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Google Cloud publishes ROI of AI 2025 report
Google Cloud has published its AI ROI 2025 report, based on a survey of 3,466 senior leaders. Key findings: 52% of organisations using generative AI already deploy AI agents in production, 39% have launched more than 10 AI agents, 74% report ROI on at least one generative AI use case, and 88% of early adopters see positive ROI. Top value areas are productivity (70%), customer experience (63%), business growth (56%), marketing impact (55%), and security (49%). The biggest success factor is leadership alignment, not technology. For you, this means benchmarking your AI adoption against industry peers and ensuring C-level sponsorship for AI initiatives.
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