Google Ads · Status at source date: Newsletter archive
Google Demand Gen adds Shoppable CTV, Attributed Branded Searches, and Travel Feeds
Google has announced three Demand Gen features now in general availability.
What changed
Shoppable CTV enables viewers to browse and purchase products while watching YouTube ads on connected TVs: campaigns that run on TV screens drive an average of 7% additional conversions at the same ROI.
Attributed Branded Searches shows the volume of branded searches your campaign drives on Google and YouTube (contact your Google rep to activate).
Travel Feeds connects Hotel Centre feeds to create dynamic video ads that feature hotel pricing, ratings, and availability. LG Electronics reported a 24% higher conversion rate and a 91% lower CPA than in paid social campaigns.
Why it matters for advertisers
For you, this means expanded measurement and shoppable inventory options for mid-funnel campaigns.
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Original newsletter text and archive evidence
Google Demand Gen adds Shoppable CTV, Attributed Branded Searches, and Travel Feeds
Google has announced three Demand Gen features now in general availability.
Shoppable CTV enables viewers to browse and purchase products while watching YouTube ads on connected TVs: campaigns that run on TV screens drive an average of 7% additional conversions at the same ROI.
Attributed Branded Searches shows the volume of branded searches your campaign drives on Google and YouTube (contact your Google rep to activate).
Travel Feeds connects Hotel Centre feeds to create dynamic video ads that feature hotel pricing, ratings, and availability. LG Electronics reported a 24% higher conversion rate and a 91% lower CPA than in paid social campaigns. For you, this means expanded measurement and shoppable inventory options for mid-funnel campaigns.
Source captured . No explicit first-contributor label was provided for this update.
