Thomas Eccel
Founder
AdSea Innovations
Thomas Eccel founded AdSea Innovations after working in Google Ads support and optimisation through Cognizant and later leading Google Ads at Jung von Matt IMPACT. He now manages advertising accounts and creates digital products for other practitioners. His public work focuses on campaign structure, automation and adapting Google Ads practice as AI develops.
Explore Thomas’s work
Shows, ideas and places to learn from Thomas Eccel.
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Channels & websites1
Newsletters3
Top PPC Updates Newsletter
Thomas Eccel's monthly selection of PPC updates offers a compact starting point for following changes across advertising platforms.
Videos5
ChatGPT Ads Conversion Tracking with Google Tag Manager | Full Setup Guide
The creator describes a Google Tag Manager setup for ChatGPT Ads conversion events, including the measurement pixel, event triggers and verification steps.
Image: Thomas Eccel
ChatGPT Ads Tutorial: How to Set Up Custom Audiences
The creator describes preparing and uploading customer or prospect lists for ChatGPT Ads custom audiences, including exclusions and bid adjustments.
Image: Thomas Eccel
ChatGPT Shopping Ads: From Feed Setup to Live Campaign
The creator describes converting ecommerce product data for a ChatGPT shopping campaign and explains the feed-preparation workflow shown in the video.
Image: Thomas EccelNewsfeed56
ChatGPT Ads reporting exposes goal and non-goal events
ChatGPT Ads reporting can return attributed events beyond a campaign’s goal when requested through the conversions insights endpoint. Top-level conversion reporting remains goal-focused, while nested event counts can include non-goal activity.
Image: Thomas Eccel / AdSea; presentation adapted by PMC
A budget-reduction warning forecasts the potential trade-off
Thomas Eccel reports a forecast warning when reducing a Google Ads budget. Treat it as an estimate to examine alongside marginal returns, lead quality and cash-flow constraints.
Image: Thomas Eccel; reproduced in Paid Media News Week 39
Spend Benchmarks: peer spending is context, not a budget target
Thomas Eccel reports a Spend Benchmarks view in Google Ads. It may help frame conversations about how an account compares with peers, but other advertisers’ spending does not reveal your marginal return.
Image: Original source mediaThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 258 pts
Contribution points
258 contribution points · 58 credited works · #1 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →43 weekly mentions
Reported in the newsletter’s 2025 annual review. This is historical recognition, separate from member points. The weekly source issues have not been independently recounted.
Read the original recognition