Industry · Status at source date: Newsletter archive
Google is expanding its creative toolkit with rich media assets
Google Ads is expanding its creative toolkit within the platform with a notification that reads "More rich media available for your Google Ads." Google-owned assets, including photos, videos, icons, 3D assets, and text elements, will now be available directly in the platform.
What changed
Advertisers will be able to build creatives directly inside Google Ads rather than sourcing and uploading everything externally.
Why it matters for advertisers
For you, this means faster creative production and testing with native asset access, reducing dependency on external design resources.
Perspective from the original PMC newsletter.Sources & contributor credit
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This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Google is expanding its creative toolkit with rich media assets
Google Ads is expanding its creative toolkit within the platform with a notification that reads "More rich media available for your Google Ads." Google-owned assets, including photos, videos, icons, 3D assets, and text elements, will now be available directly in the platform. Advertisers will be able to build creatives directly inside Google Ads rather than sourcing and uploading everything externally.
For you, this means faster creative production and testing with native asset access, reducing dependency on external design resources.
Source captured . No explicit first-contributor label was provided for this update.
