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Microsoft Advertising · Status at source date: Newsletter archive

Google Products tab now shows per-campaign performance breakdown

Written by Paid Media Collective
IN BRIEF

Google Ads now lets you click a product title under the Products tab to see every campaign where that product is active and how it performs in each. You can compare performance between Standard Shopping and Performance Max at the product level.

Original newsletter image: Google Products tab now shows per-campaign performance breakdown
Via the Paid Media Collective newsletter. Original visual creator unverified.View full-size image
THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means you can spot where spend overlaps on the same product and decide where to scale based on real product-level data.

Perspective from the original PMC newsletter.

Sources & contributor credit

  1. Newsletter coverage · Paid Media Collective newsletter

    Original newsletter text, contributor labels and media for this update.

  2. Source referenced in newsletterLinkedIn

    Linked from the original newsletter. The source publication date has not been independently confirmed.

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Published on this site

This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.

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Original newsletter text and archive evidence

Google Products tab now shows per-campaign performance breakdown

Google Ads now lets you click a product title under the Products tab to see every campaign where that product is active and how it performs in each. You can compare performance between Standard Shopping and Performance Max at the product level. For you, this means you can spot where spend overlaps on the same product and decide where to scale based on real product-level data.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)📰 🦸‍♂️ Paid Media News (Week 5) 🦸♀️ · 2 Feb 2026