Track Performance Max reporting, campaign controls, creative and bidding developments, with original sources and dated coverage.
Performance Max changes can affect campaign controls, the assets used in ads or the way results are reported. This collection brings the dated developments together so you can distinguish a new reporting view from a change to campaign delivery before acting.
Latest source coverage in this collection: . Open a story to see its reporting and publication dates.
Google Ads
Google lists Search and Performance Max as supported Conversion Lift campaign types. Account eligibility and the requirement to contact a Google representative still apply.
Google Ads
A Google email shared by Arpan Banerjee sets a 12 October start for automated promotion assets in eligible Search and Performance Max campaigns, with an account-level opt-out.
Google Ads
Google documents a Performance Max asset-testing beta comparing two sets in one asset group, while a new observation suggests visibility in more accounts.
Microsoft Advertising
Microsoft says optimisation experiments are generally available for Search, Shopping, Audience and Performance Max, with control and treatment traffic splits.
Google Ads
An account observation shows a Performance Max Image ads control accepting up to 15 finished display-banner creatives, distinct from standard image assets.
Google Ads
Google’s 23 September API release adds asset-group URL tracking, configurable video crawling for Performance Max and new hotel reporting fields. Integration owners need to review the fields relevant to their workflows.
Google Ads
Natasha Kaurra highlights destination options involving a website and Business Profile, while noting that the functionality is not entirely new. For local advertisers, check where the customer lands and whether calls, forms and visits are measured appropriately. Convenience and qualified demand may not point to the same destination.
Google Ads
Google’s updated documentation lists Waze advertising in 42 countries, expanding availability beyond the US to markets including the UK, France, Germany, Canada and Australia.
Google Ads
Google has documented a way to prefill Performance Max asset groups with material generated in Asset Studio, including headlines, descriptions, images and videos.
Microsoft Advertising
Microsoft says age- and gender-targeting controls are rolling out for Performance Max, with general availability planned for 8 September.
Google Ads
Google's Merchant Centre specification now states that the short_title attribute can be used in visual Performance Max formats such as YouTube and Discover, not only in Demand Gen. Google recommends placing the most important information first and aiming for fewer than 40 characters, with 65 characters as the practical maximum before truncation becomes likely.
Google Ads
Reserve with Google appointment links can now appear as Book Online actions in eligible Search and Performance Max ads, using the same partner connection already published for local surfaces. The advertiser pays for the ad click, while an encrypted token links the visit to a booking and the “Appointments booked” conversion must be included in campaign goals for bidding; healthcare is excluded from the current setup.
Google Ads
Google has documented a “Save and Set Experiment” option that turns a Performance Max ad or asset-group edit into an A/B test while retaining the previous version as a holdback. The same release adds creative diagnostics in Ask Advisor and AI-led fixes for issues such as logo placement, video trimming, and aspect-ratio coverage in Demand Gen.
Google Ads
Microsoft has documented campaign-level tracking templates for Performance Max shopping product URLs, including the use of {AdGroup} to populate asset-group values. A separate rollout adds an aggregate Delivery status to the Campaigns grid, showing the highest-priority issue with clickable diagnostics and an immediate refresh after a fix.
Google Ads
Google is testing channel-level conversion value adjustments in Performance Max. The alpha changes bidding signals without reserving a budget for each channel.
Google Ads
Arpan Banerjee reported that Performance Max is rolling out generative AI extensions that adapt existing video to missing aspect ratios. The setting may apply automatically, with an opt-out route and a reported 4 September deadline for requests.
Google Ads
Google Ads now lets advertisers add a business logo during setup for Performance Max and Shopping campaigns, using the Merchant Centre logo as a fallback when no separate asset is supplied. Arpan Banerjee was credited with first bringing the change to light.
YouTube
YouTube has documented Watch-While Ads, an image-led format shown alongside active mobile video playback without pausing the content. The format is associated with eligible Demand Gen, Performance Max, and App campaigns.
Google Ads
Google's current help guide sets out Local Customer Optimization for Performance Max with store goals. This week's rollout announcement, published by Ginny Marvin as AdsLiaison, adds context to earlier coverage of the feature's documentation.
Google Ads
Google plans to remove campaign-level language targeting from Search in late September. Performance Max's Search inventory is affected; other channels retain the setting.
Google Ads
Google renamed the Local Services platform policies document to Local Services Ads requirements, and published guides explaining how to set up, target, and optimise Performance Max campaigns with pay-per-lead goals. Both continue the migration covered in Weeks 30 and 31.
Google Ads
Microsoft Advertising is rolling out Audience ads placement exclusions within Performance Max, alongside age exclusions and age and gender targeting. Controls advertisers had on Google's PMax arrive on Microsoft's.
Google Ads
The new Ad Preview Hub lets advertisers preview how eligible Performance Max ads may appear across devices and placements before approval.
Google Ads
Google added a Budget Panel to its help documentation for Performance Max and Demand Gen. It shows recommended budget levels with performance forecasting to guide spend decisions.
Google Ads
Household exclusions were spotted inside a Performance Max campaign, in a European account. The setting had not been seen in PMax before.
Google Ads
Google says its AI now matches Shopping ads to natural-language, long-tail searches, not just exact product terms. Ad copy is tailored using Merchant Center feed details, confirmed in updated PMax documentation.
Google Ads
Google announced an August migration for selected US home-service categories, placing Local Services Ads within Performance Max with pay-per-lead billing.
Google Ads
Product-level reporting in Performance Max now includes data from all eligible networks, per a Google notice shared by Bia Camargo. Google notes the change can produce a one-time increase in reported metrics.
Google Ads
Google has published an FAQ for AI Max for Search campaigns, describing it as an evolution of DSA and Performance Max rather than a separate campaign type. It sets out how AI Max differs from each, how assets are generated, and what changes when a campaign turns it on.
Google Ads
Google is testing Channel Diagnostics for Performance Max, found under Channel performance in Insights and reports. It shows diagnostic data across all channels and per channel, including which assets are missing or were not accepted, with fixes available from the same view.
