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Google releases Data Manager API v1.5 with full user list management
Google has released v1.5 of the Data Manager API, introducing end-to-end user list management and expanded audience ingestion capabilities. The UserListService now allows advertisers to manage the complete lifecycle of user lists: create, retrieve, update, and delete: entirely through the API, providing full control over audience management workflows without leaving the programmatic environment.
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What changed
The update also introduces PartnerLinkService, enabling secure management of connections between advertiser and data partner accounts across Google Ads and Display & Video 360. For audience ingestion, the API now supports User IDs for Customer Match uploads, with integrated status reporting to monitor ingestion and identify issues.
Why it matters for advertisers
For you, this means more programmatic control over first-party audience workflows: particularly useful if you're managing Customer Match at scale or working with data partners.
Perspective from the original PMC newsletter.Sources & contributor credit
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Original newsletter text and archive evidence
Google releases Data Manager API v1.5 with full user list management
Google has released v1.5 of the Data Manager API, introducing end-to-end user list management and expanded audience ingestion capabilities. The UserListService now allows advertisers to manage the complete lifecycle of user lists: create, retrieve, update, and delete: entirely through the API, providing full control over audience management workflows without leaving the programmatic environment.
The update also introduces PartnerLinkService, enabling secure management of connections between advertiser and data partner accounts across Google Ads and Display & Video 360. For audience ingestion, the API now supports User IDs for Customer Match uploads, with integrated status reporting to monitor ingestion and identify issues.
For you, this means more programmatic control over first-party audience workflows: particularly useful if you're managing Customer Match at scale or working with data partners.
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