Amazon Ads · Status at source date: Newsletter archive
Google's Tag Gateway for advertisers adds Amazon CloudFront support
Google's Tag Gateway for advertisers now supports Amazon CloudFront as a CDN option, effective 3 June 2026, flagged by Matteo Zambon. The gateway routes Google tag traffic through an advertiser's own domain or CDN infrastructure before it reaches Google's servers, improving first-party data collection, match rates, and resilience against browser restrictions and tracking prevention.
What changed
The CloudFront addition brings guided setup through Tag Assistant, which walks through the AWS configuration, alongside the existing Google Cloud and other CDN options.
It expands the first-party tagging routes available to measurement teams, allowing advertisers already on AWS infrastructure to adopt the gateway without switching CDNs.
Why it matters for advertisers
For you, this means advertisers running on Amazon CloudFront can now route Google tags through their own infrastructure with guided setup. Worth weighing the measurement-resilience gains against the configuration effort, particularly for accounts already invested in AWS.
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Original newsletter text and archive evidence
Google's Tag Gateway for advertisers adds Amazon CloudFront support
Google's Tag Gateway for advertisers now supports Amazon CloudFront as a CDN option, effective 3 June 2026, flagged by Matteo Zambon. The gateway routes Google tag traffic through an advertiser's own domain or CDN infrastructure before it reaches Google's servers, improving first-party data collection, match rates, and resilience against browser restrictions and tracking prevention. The CloudFront addition brings guided setup through Tag Assistant, which walks through the AWS configuration, alongside the existing Google Cloud and other CDN options.
It expands the first-party tagging routes available to measurement teams, allowing advertisers already on AWS infrastructure to adopt the gateway without switching CDNs.
For you, this means advertisers running on Amazon CloudFront can now route Google tags through their own infrastructure with guided setup. Worth weighing the measurement-resilience gains against the configuration effort, particularly for accounts already invested in AWS.
Source captured . No explicit first-contributor label was provided for this update.
