Google Tag · Status at source date: Newsletter archive
Google Tag Gateway expands with new CDN integrations
Google Tag Gateway: the first-party server-side tagging architecture: is expanding with new in-UI integrations to Google Cloud (beta), Fastly, Akamai, Webflow, Duda, and Cloudflare. The integrations enable advertisers to upgrade tags to serve from their site's own server without retagging, improving measurement signal performance and resilience while adding confidential computing by default.
What changed
Google's data: advertisers adopting Google Tag Gateway saw +14% conversions uplift on average (Google internal data, Global, Finance, July – Dec 2024 vs. Jan – June 2025), and advertisers building data strength with the gateway see up to –7% lower Cost per Acquisition (Google data, Global, Performance, Mar 2025 – Feb 2026 six-month trailing average).
Why it matters for advertisers
For you, this means that e-commerce, finance, and other privacy-sensitive verticals on the listed CDN platforms should evaluate the Tag Gateway upgrade as a structural improvement in measurement. Worth scoping with the engineering team given the no-retagging implementation pattern. Availability: Pilot, US/CA, English.
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Original newsletter text and archive evidence
Google Tag Gateway expands with new CDN integrations
Google Tag Gateway: the first-party server-side tagging architecture: is expanding with new in-UI integrations to Google Cloud (beta), Fastly, Akamai, Webflow, Duda, and Cloudflare. The integrations enable advertisers to upgrade tags to serve from their site's own server without retagging, improving measurement signal performance and resilience while adding confidential computing by default.
Google's data: advertisers adopting Google Tag Gateway saw +14% conversions uplift on average (Google internal data, Global, Finance, July – Dec 2024 vs. Jan – June 2025), and advertisers building data strength with the gateway see up to –7% lower Cost per Acquisition (Google data, Global, Performance, Mar 2025 – Feb 2026 six-month trailing average).
For you, this means that e-commerce, finance, and other privacy-sensitive verticals on the listed CDN platforms should evaluate the Tag Gateway upgrade as a structural improvement in measurement. Worth scoping with the engineering team given the no-retagging implementation pattern.
Availability: Pilot, US/CA, English.
Source captured . No explicit first-contributor label was provided for this update.
