Hana Kobzová
PPC specialist and founder
PPC News Feed
Hana Kobzová is a PPC specialist and founder of PPC News Feed, a publication that tracks changes in advertising platforms. Her work combines client account management with reporting and explaining platform updates. She contributes to the Google Ads community and explores scripts and AI automation, using both practical campaign experience and a structured news archive to support other advertisers.
Explore Hana’s work
Shows, ideas and places to learn from Hana Kobzová.
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Channels & websites1
Newsfeed43
Google Smart Bidding guidance returns to one-to-two conversion cycles
Google’s Smart Bidding page has returned to a typical one-to-two conversion-cycle learning period after briefly referring to roughly 50 conversion events.
Image: PPC News Feed
Automated promotion assets start on 12 October: check your opt-out
A Google email shared by Arpan Banerjee sets a 12 October start for automated promotion assets in eligible Search and Performance Max campaigns, with an account-level opt-out.
Image: Google Ads email shared by Arpan BanerjeeGoogle Ads message assets: verify the available Messenger options before changing journeys
Separate practitioner reports point to Meta Messenger and Google Messages as message-asset options in Google Ads. The reports are account and feature observations; check the available integrations, geography and handoff flow in the interface before relying on either.
Image: Paid Media Collective templateThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 148 pts
Contribution points
148 contribution points · 37 credited works · #8 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →24 weekly mentions
Reported in the newsletter’s 2025 annual review. This is historical recognition, separate from member points. The weekly source issues have not been independently recounted.
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