Google Ads · Status at source date: Newsletter archive
Google tests new URL treatments on sponsored results
Google is testing an arrow icon next to sponsored URLs that opens the site in a new window, and a separate "Visit site" button in Search ads. Organic and paid listings are also showing altered URL displays.
Why it matters for advertisers
For you, this means click behaviour on your ads may shift during these tests, so watch CTR anomalies before rewriting creative.
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Original newsletter text and archive evidence
Google tests new URL treatments on sponsored results
Google is testing an arrow icon next to sponsored URLs that opens the site in a new window, and a separate "Visit site" button in Search ads. Organic and paid listings are also showing altered URL displays. For you, this means click behaviour on your ads may shift during these tests, so watch CTR anomalies before rewriting creative.
Source captured . No explicit first-contributor label was provided for this update.
