Google Trends · Status at source date: Newsletter archive
Google Trends adds one-click period comparisons
Google Trends now overlays previous-period data on the interest chart, with chips showing change against preceding weeks, months, or years. Directional demand reads get faster.

Why it matters for advertisers
For you, this means seasonality checks no longer need manual exports, so use the comparison chips when planning budgets against demand curves.
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Original newsletter text and archive evidence
Google Trends adds one-click period comparisons
Google Trends now overlays previous-period data on the interest chart, with chips showing change against preceding weeks, months, or years. Directional demand reads get faster. For you, this means seasonality checks no longer need manual exports, so use the comparison chips when planning budgets against demand curves.
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