Snapchat Ads · Status at source date: Newsletter archive
Highest Volume bidding pairs with a min ROAS goal in beta
Meta is testing the ability to combine the Highest Volume bid strategy with a minimum ROAS goal, currently in beta. Min ROAS was previously available only with Highest Value.
Why it matters for advertisers
For you, this means volume bidding gains a value guardrail, so test the combination where pure volume has dragged down return.
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Original newsletter text and archive evidence
Highest Volume bidding pairs with a min ROAS goal in beta
Meta is testing the ability to combine the Highest Volume bid strategy with a minimum ROAS goal, currently in beta. Min ROAS was previously available only with Highest Value. For you, this means volume bidding gains a value guardrail, so test the combination where pure volume has dragged down return.
Source captured . No explicit first-contributor label was provided for this update.
