Meta Ads · Status at source date: Newsletter archive
Meta adds a ROAS goal to Maximise number of conversions
Setting a ROAS goal is now available when optimising to maximise the number of conversions, not only conversion value. Meta can chase volume while holding a return threshold.
Why it matters for advertisers
For you, this means volume bidding gains a guardrail, so test the ROAS goal where pure volume overspent.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterLinkedIn
Linked from the original newsletter. The source publication date has not been independently confirmed.
Source attribution checked
Bram Van der Hallen authored the linked ROAS-goal observation. The newsletter’s Jon Loomer credit is not supported by that post and remains preserved in the archive. First-reporting priority has not been established.
Attribution evidence and limitations
Read the entire public post. Bram explicitly describes the ROAS goal and identifies the observations as his own; the post does not credit Jon Loomer.
The source identifies Bram and links to his profile.
No source image is attached to this article’s saved record. This review establishes post authorship only; it does not verify every image in the external post.
Attribution checked . This is a review date, not the original publication date.
- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Meta adds a ROAS goal to Maximise number of conversions
Setting a ROAS goal is now available when optimising to maximise the number of conversions, not only conversion value. Meta can chase volume while holding a return threshold. For you, this means volume bidding gains a guardrail, so test the ROAS goal where pure volume overspent.
Source captured . No explicit first-contributor label was provided for this update.
