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Instagram tests paid subscription tier "Instagram Plus" in the Philippines and Mexico
Matt Navarra has reported that Instagram is testing a new paid subscription tier called Instagram Plus in the Philippines (65 PHP/month ≈ , $1.05) and Mexico (39 MXN/month ≈ , $2.00). The feature set mirrors Snapchat+ with exclusive perks, including multiple story audiences, story rewatch insights, extended story expiration, super hearts for stories, and story spotlighting.
What changed
Navarra notes that the test is not officially confirmed by Instagram, but has been reported by multiple sources. The move would mark Instagram's first consumer subscription product, following the broader trend on the platform of adding paid tiers to reduce its reliance on advertising.
Why it matters for advertisers
For you, this means a paid tier creates a potential future scenario in which Instagram Plus subscribers see fewer or no ads: worth monitoring, as it may affect organic and paid reach dynamics in test markets and eventually beyond.
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Instagram tests paid subscription tier "Instagram Plus" in the Philippines and Mexico
Matt Navarra has reported that Instagram is testing a new paid subscription tier called Instagram Plus in the Philippines (65 PHP/month ≈ , $1.05) and Mexico (39 MXN/month ≈ , $2.00). The feature set mirrors Snapchat+ with exclusive perks, including multiple story audiences, story rewatch insights, extended story expiration, super hearts for stories, and story spotlighting. Navarra notes that the test is not officially confirmed by Instagram, but has been reported by multiple sources. The move would mark Instagram's first consumer subscription product, following the broader trend on the platform of adding paid tiers to reduce its reliance on advertising.
For you, this means a paid tier creates a potential future scenario in which Instagram Plus subscribers see fewer or no ads: worth monitoring, as it may affect organic and paid reach dynamics in test markets and eventually beyond.
Source captured . No explicit first-contributor label was provided for this update.
