Industry · Status at source date: Newsletter archive
iOS App campaign advancements expand bidding, measurement, and signals
iOS App campaigns are getting comprehensive 2026 advancements: improved on-device conversion measurement using event data, deeper Integrated Conversion Measurement (ICM) visibility, an expanded bidding suite (Maximise Conversions, Target ROAS, Ads Revenue Optimisation), bidding-strategy model enhancements, integrated on-device conversion data in Google Ads reporting, and ICM measurement coverage expansion (including EEA, UK, Switzerland users plus web-to-app journeys and view-through conversions).
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Why it matters for advertisers
For you, this means iOS-focused app advertisers should plan a structured re-evaluation of iOS campaign architecture in H2 2026 as the new measurement signals and bidding strategies become available. Particularly relevant for accounts that have been measurement-constrained on iOS since the App Tracking Transparency rollout. Availability: Rolling out through 2026, Global, All.
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Original newsletter text and archive evidence
iOS App campaign advancements expand bidding, measurement, and signals
iOS App campaigns are getting comprehensive 2026 advancements: improved on-device conversion measurement using event data, deeper Integrated Conversion Measurement (ICM) visibility, an expanded bidding suite (Maximise Conversions, Target ROAS, Ads Revenue Optimisation), bidding-strategy model enhancements, integrated on-device conversion data in Google Ads reporting, and ICM measurement coverage expansion (including EEA, UK, Switzerland users plus web-to-app journeys and view-through conversions).
For you, this means iOS-focused app advertisers should plan a structured re-evaluation of iOS campaign architecture in H2 2026 as the new measurement signals and bidding strategies become available. Particularly relevant for accounts that have been measurement-constrained on iOS since the App Tracking Transparency rollout.
Availability: Rolling out through 2026, Global, All.
Source captured . No explicit first-contributor label was provided for this update.
