LinkedIn Ads · Status at source date: Newsletter archive
LinkedIn CTV supports profile targeting via the Microsoft Monetise backend (Microsoft CTV does not)
Navah Hopkins has issued a clarification correcting a misunderstanding circulating in the paid-media community. The launch is LinkedIn CTV: LinkedIn's Connected TV inventory: supporting LinkedIn profile targeting (job seniority, company lists, industry, function).
What changed
Microsoft Monetise is the supply-side platform powering the LinkedIn CTV inventory. Microsoft CTV (Microsoft Advertising's separate CTV product) does not currently support LinkedIn profile targeting: a distinction worth keeping straight when scoping with account teams. The original announcement landed via LinkedIn back in March 2026; Navah is re-surfacing it ahead of Microsoft Advertising Activate.
Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
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- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
LinkedIn CTV supports profile targeting via the Microsoft Monetise backend (Microsoft CTV does not)
Navah Hopkins has issued a clarification correcting a misunderstanding circulating in the paid-media community. The launch is LinkedIn CTV: LinkedIn's Connected TV inventory: supporting LinkedIn profile targeting (job seniority, company lists, industry, function). Microsoft Monetise is the supply-side platform powering the LinkedIn CTV inventory. Microsoft CTV (Microsoft Advertising's separate CTV product) does not currently support LinkedIn profile targeting: a distinction worth keeping straight when scoping with account teams. The original announcement landed via LinkedIn back in March 2026; Navah is re-surfacing it ahead of Microsoft Advertising Activate.
Source captured . No explicit first-contributor label was provided for this update.
