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noyb files GDPR complaint against LinkedIn over profile-visit data
noyb (the European Centre for Digital Rights) has filed a GDPR complaint against LinkedIn for its handling of profile visit data. The complaint: LinkedIn tracks profile visits but locks the visit information behind the paid subscription tier: users can see who visited their profile only by paying for LinkedIn Premium. noyb argues that this violates the GDPR's right of access provisions, which require data controllers to provide users with access to their personal data on request, regardless of subscription status.
What changed
Martin Baumann is leading the case.
The complaint sits within a broader pattern of noyb actions targeting platforms that monetise access to user data that the user has a legal right to see for free. The previous noyb actions against Meta's "pay or okay" cookie model and against various platforms' opt-out designs have generally resulted in enforced changes: even where the initial regulatory outcome was slow.
Why it matters for advertisers
For you, this means LinkedIn's profile-visit feature may change during the EU regulatory cycle in 2026 or 2027. Probably not material to advertising operations directly: but worth monitoring as part of the broader GDPR-enforcement direction, particularly for B2B advertisers whose audience targeting strategies rely on LinkedIn data that may face similar regulatory scrutiny in time.
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Original newsletter text and archive evidence
noyb files GDPR complaint against LinkedIn over profile-visit data
noyb (the European Centre for Digital Rights) has filed a GDPR complaint against LinkedIn for its handling of profile visit data. The complaint: LinkedIn tracks profile visits but locks the visit information behind the paid subscription tier: users can see who visited their profile only by paying for LinkedIn Premium. noyb argues that this violates the GDPR's right of access provisions, which require data controllers to provide users with access to their personal data on request, regardless of subscription status. Martin Baumann is leading the case.
The complaint sits within a broader pattern of noyb actions targeting platforms that monetise access to user data that the user has a legal right to see for free. The previous noyb actions against Meta's "pay or okay" cookie model and against various platforms' opt-out designs have generally resulted in enforced changes: even where the initial regulatory outcome was slow.
For you, this means LinkedIn's profile-visit feature may change during the EU regulatory cycle in 2026 or 2027. Probably not material to advertising operations directly: but worth monitoring as part of the broader GDPR-enforcement direction, particularly for B2B advertisers whose audience targeting strategies rely on LinkedIn data that may face similar regulatory scrutiny in time.
Source captured . No explicit first-contributor label was provided for this update.
