LinkedIn Ads · Status at source date: Newsletter archive
LinkedIn tests collaborative posts
Matt Navarra has flagged that LinkedIn is testing collaborative posts, allowing members and pages to co-author and share a post. The feature is being trialled with a handful of creators and brands at Cannes, with a wider rollout planned over the coming months via a new "Add Collaborators" option in post settings.
Why it matters for advertisers
For you, this means LinkedIn may soon support co-branded organic posts, which could matter for partnership and co-marketing content. Worth noting for organic and brand-partnership planning, though it is a platform-feature test rather than an advertising change.
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LinkedIn tests collaborative posts
Matt Navarra has flagged that LinkedIn is testing collaborative posts, allowing members and pages to co-author and share a post. The feature is being trialled with a handful of creators and brands at Cannes, with a wider rollout planned over the coming months via a new "Add Collaborators" option in post settings.
For you, this means LinkedIn may soon support co-branded organic posts, which could matter for partnership and co-marketing content. Worth noting for organic and brand-partnership planning, though it is a platform-feature test rather than an advertising change.
Source captured . No explicit first-contributor label was provided for this update.
