Meta Ads · Status at source date: Newsletter archive
Make becomes an official Meta CAPI partner, free until March 2028
Matias Axel Ramayo has flagged that Make has joined Meta as an official Conversions API partner alongside Zapier. The integration connects CRM data to CAPI via a new contact-creation trigger, available free until March 2028.
What changed
The connection covers standard contact creation events and does not support the full range of CAPI event types.
Why it matters for advertisers
For you, this means that smaller teams using Make for automations now have a free, officially supported path to send CRM-sourced events to Meta's CAPI: suitable for lead-gen advertisers who need basic offline conversion data in Meta without a full enterprise CAPI setup.
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Original newsletter text and archive evidence
Make becomes an official Meta CAPI partner, free until March 2028
Matias Axel Ramayo has flagged that Make has joined Meta as an official Conversions API partner alongside Zapier. The integration connects CRM data to CAPI via a new contact-creation trigger, available free until March 2028. The connection covers standard contact creation events and does not support the full range of CAPI event types.
For you, this means that smaller teams using Make for automations now have a free, officially supported path to send CRM-sourced events to Meta's CAPI: suitable for lead-gen advertisers who need basic offline conversion data in Meta without a full enterprise CAPI setup.
Source captured . No explicit first-contributor label was provided for this update.
