Meta Ads · Status at source date: Newsletter archive
Meta Ads adds funnel-stage and other table grouping in Ads Manager
Meta has added the ability to group Ads Manager tables by funnel stage and other dimensions, surfaced by Bram Van der Hallen. The option appears in the Breakdown menu via a "Group table by" toggle, available at the campaign and ad-set levels.
What changed
Advertisers can group by ad settings (campaign name, delivery, end date, special ad category, start date), attribution (attribution setting, conversion count, conversion event, conversion location), budget and bidding (spending limit, bid strategy, budget scheduling, buying type), and business goals (evergreen campaign, funnel stage, objective, performance goal).
Why it matters for advertisers
For you, this means media buyers managing large accounts gain a faster way to read performance by structural dimension rather than scrolling through flat tables. Worth using funnel-stage grouping during reporting reviews to separate prospecting and retargeting performance at a glance.
Perspective from the original PMC newsletter.Sources & contributor credit
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This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Meta Ads adds funnel-stage and other table grouping in Ads Manager
Meta has added the ability to group Ads Manager tables by funnel stage and other dimensions, surfaced by Bram Van der Hallen. The option appears in the Breakdown menu via a "Group table by" toggle, available at the campaign and ad-set levels. Advertisers can group by ad settings (campaign name, delivery, end date, special ad category, start date), attribution (attribution setting, conversion count, conversion event, conversion location), budget and bidding (spending limit, bid strategy, budget scheduling, buying type), and business goals (evergreen campaign, funnel stage, objective, performance goal).
For you, this means media buyers managing large accounts gain a faster way to read performance by structural dimension rather than scrolling through flat tables. Worth using funnel-stage grouping during reporting reviews to separate prospecting and retargeting performance at a glance.
Source captured . No explicit first-contributor label was provided for this update.
