Meta Ads · Status at source date: Newsletter archive
Meta Ads: Threads dynamic URL parameters, Live video ads, WhatsApp Channel Follows metrics, and catalogue image touch-ups
Bram Van der Hallen has identified four new Meta Ads updates.
What changed
Threads ads now support dynamic URL parameters. Threads will appear as th in site_source_name and threads_stream as the placement value. Live video ads can now be created directly from Meta Ads Manager for any objective using a current or upcoming live Facebook Page video. Two new metrics have been introduced: WhatsApp Channel Follows and Cost per WhatsApp Channel Follows, attributing new channel followers to ads. For Catalogue ads, Meta now suggests using Image touch-ups in Advantage+ Creative to automatically crop product media to 4:5 for Feed and 9:16 for Reels and Stories.
Why it matters for advertisers
For you, this means adding Threads placement tracking to any existing UTM frameworks and reviewing Catalogue ad creative: the automatic cropping feature reduces manual work but warrants spot-checking for products where the crop may remove key visual details.
Perspective from the original PMC newsletter.Sources & contributor credit
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Original newsletter text and archive evidence
Meta Ads: Threads dynamic URL parameters, Live video ads, WhatsApp Channel Follows metrics, and catalogue image touch-ups
Bram Van der Hallen has identified four new Meta Ads updates.
Threads ads now support dynamic URL parameters. Threads will appear as th in site_source_name and threads_stream as the placement value. Live video ads can now be created directly from Meta Ads Manager for any objective using a current or upcoming live Facebook Page video. Two new metrics have been introduced: WhatsApp Channel Follows and Cost per WhatsApp Channel Follows, attributing new channel followers to ads. For Catalogue ads, Meta now suggests using Image touch-ups in Advantage+ Creative to automatically crop product media to 4:5 for Feed and 9:16 for Reels and Stories.
For you, this means adding Threads placement tracking to any existing UTM frameworks and reviewing Catalogue ad creative: the automatic cropping feature reduces manual work but warrants spot-checking for products where the crop may remove key visual details.
Source captured . No explicit first-contributor label was provided for this update.
