Meta Ads · Status at source date: Newsletter archive
Meta announces format selection is changing
Meta has begun displaying a message in Ads Manager that announces a change to format selection. The message states that "Format display options in Ad creative will be the new way to choose formats" and that this gives advertisers "the flexibility to show ads in multiple formats."
What changed
Formats like Flexible, Single image or video, Carousel, and Collection may be absorbed into a single structure that allows ads to appear in multiple formats using different assets.
Why it matters for advertisers
For you, this means shifting from selecting formats first to providing multiple creatives that Meta dynamically assembles into different formats.
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Original newsletter text and archive evidence
Meta announces format selection is changing
Meta has begun displaying a message in Ads Manager that announces a change to format selection. The message states that "Format display options in Ad creative will be the new way to choose formats" and that this gives advertisers "the flexibility to show ads in multiple formats." Formats like Flexible, Single image or video, Carousel, and Collection may be absorbed into a single structure that allows ads to appear in multiple formats using different assets.
For you, this means shifting from selecting formats first to providing multiple creatives that Meta dynamically assembles into different formats.
Source captured . No explicit first-contributor label was provided for this update.
