Dario Zannoni
Digital Advertising Consultant at Ayudante
Dario Zannoni is a digital advertising consultant at Ayudante whose work focuses on Google Ads, Meta advertising and ecommerce. He combines campaign planning with product feeds, measurement and automation, drawing on an engineering background. His published work covers shopping campaigns, lead quality, profit measurement and technical changes that affect advertising performance.
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Shows, ideas and places to learn from Dario Zannoni.
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Channels & websites1
Newsfeed18
Google documents beta workflow for AI Search campaign localisation
Google documents a beta that localises English-US Search campaigns into supported languages and creates a separate campaign with translated assets and keywords.
Image: Dario Zannoni
Asset Studio turns websites and ad assets into video
Google Ads is rolling out a beta workflow that converts assets from a website, ad, or asset group into short horizontal or vertical videos. Dario Zannoni's account test produced a 12-second, five-scene video with voiceover, while Google's August Demand Gen update describes wider multimodal video creation and editable storyboards.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
Meta rebuilds lead quality optimisation around Sequenced Events
Meta is replacing Conversion Leads with Qualified Leads for campaigns using website forms, and the change is functional, not cosmetic. Selecting Maximize number of qualified leads now requires a sequence of two events: an initial Lead, such as a form submission, followed by a higher-value final event: with the ad credited only when both occur in order.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 72 pts
Contribution points
72 contribution points · 18 credited works · #21 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →14 weekly mentions
Reported in the newsletter’s 2025 annual review. This is historical recognition, separate from member points. The weekly source issues have not been independently recounted.
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