Meta Ads · Status at source date: Newsletter archive
Meta expands Threads ads to all users globally with new formats and controls
Meta is launching ads on Threads globally next week after the initial rollout last spring, with over 400 million monthly users. Ads extend existing Meta campaigns, adding Threads as a placement.
What changed
New features include easier account management in Business Settings and new ad formats, including 4:5 aspect-ratio, carousel, and Advantage+ catalogue ads. Brand safety verification is now available in the Threads feed via Meta Business Partners. Ad delivery is initially low as the global rollout continues. This means a new Meta ecosystem placement with familiar formats and safety controls.
Sources & contributor credit
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Original newsletter text and archive evidence
Meta expands Threads ads to all users globally with new formats and controls
Meta is launching ads on Threads globally next week after the initial rollout last spring, with over 400 million monthly users. Ads extend existing Meta campaigns, adding Threads as a placement. New features include easier account management in Business Settings and new ad formats, including 4:5 aspect-ratio, carousel, and Advantage+ catalogue ads. Brand safety verification is now available in the Threads feed via Meta Business Partners. Ad delivery is initially low as the global rollout continues. This means a new Meta ecosystem placement with familiar formats and safety controls.
Source captured . No explicit first-contributor label was provided for this update.
