Meta Ads · Status at source date: Newsletter archive
Meta finally adds Ad Scheduling alongside Budget Scheduling
Matias Axel Ramayo has flagged that, after long providing only "budget scheduling," Meta has finally added ad scheduling: letting advertisers show ads only within business hours, which is particularly relevant for messaging campaigns to avoid low-quality 3am messages. Previously possible only via total budget configuration (tedious to set up), the new ad scheduling provides a simpler, modifiable schedule based on the fan page's operating hours.
Why it matters for advertisers
For you, this means lead-gen and messaging-driven Meta campaigns can now use proper day-parting controls. Particularly relevant for accounts where after-hours leads or messages have been a recurring quality drag.
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- Source referenced in newsletterMatias Axel Ramayo
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Original newsletter text and archive evidence
Meta finally adds Ad Scheduling alongside Budget Scheduling
Matias Axel Ramayo has flagged that, after long providing only "budget scheduling," Meta has finally added ad scheduling: letting advertisers show ads only within business hours, which is particularly relevant for messaging campaigns to avoid low-quality 3am messages. Previously possible only via total budget configuration (tedious to set up), the new ad scheduling provides a simpler, modifiable schedule based on the fan page's operating hours.
For you, this means lead-gen and messaging-driven Meta campaigns can now use proper day-parting controls. Particularly relevant for accounts where after-hours leads or messages have been a recurring quality drag.
Source captured . No explicit first-contributor label was provided for this update.
