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Meta Ads · Status at source date: Newsletter archive

Meta Instant Forms adds WhatsApp number as a prefill field

Written by Paid Media Collective
IN BRIEF

Meta Instant Forms now includes "WhatsApp number" as a prefill question option alongside phone number. The field auto-populates if the user has a WhatsApp number linked to their profile.

Original newsletter image: Meta Instant Forms adds WhatsApp number as a prefill field
Via the Paid Media Collective newsletter. Original visual creator unverified.View full-size image
THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means capturing WhatsApp contact details directly in lead forms for markets where WhatsApp is the primary communication channel.

Perspective from the original PMC newsletter.

Sources & contributor credit

  1. Newsletter coverage · Paid Media Collective newsletter

    Original newsletter text, contributor labels and media for this update.

  2. Source referenced in newsletterLinkedIn

    Linked from the original newsletter. The source publication date has not been independently confirmed.

First Contributor
Bram Van der HallenOriginal source Credit evidence

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Original newsletter text and archive evidence

Meta Instant Forms adds WhatsApp number as a prefill field

Meta Instant Forms now includes "WhatsApp number" as a prefill question option alongside phone number. The field auto-populates if the user has a WhatsApp number linked to their profile. For you, this means capturing WhatsApp contact details directly in lead forms for markets where WhatsApp is the primary communication channel.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)📰 🦸‍♂️ Paid Media News (Week 6) 🦸♀️ · 9 Feb 2026

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Meta adds appointment booking inside instant forms

Meta has launched a way to integrate a booking scheduler with instant forms, flagged by Jon Loomer and also surfaced by Nona Grigoryan and Matias Axel Ramayo. A scheduling widget from a supported booking provider appears on the thank-you page immediately after a lead submits an instant form, letting users view available slots, pick a time, and confirm an appointment without leaving the flow.

SourceLinkedIn
First ContributorJon Loomer

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Meta adds branching end pages to instant forms

Matias Axel Ramayo has flagged that Meta now supports two or more end pages for instant forms, branching on the user's answers. Depending on how someone responds to a question, the form can route them to end page 1, end page 2, and so on, including to options that disqualify a lead entirely.

SourceLinkedIn
First ContributorMatias Axel Ramayo

Meta Ads

Paid socialNewsletter archive1 min

Meta instant forms are now editable directly at the ad level

Bram Van der Hallen has spotted that Meta Ads Manager now allows advertisers to edit existing instant forms directly, rather than only Duplicate or Archive them. The edit option is accessible at the ad level in the updated interface.

SourceLinkedIn
First ContributorBram Van der Hallen