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Meta opens WhatsApp to external AI chatbots for one year

Written by Paid Media Collective
IN BRIEF

Meta has decided to allow external AI developers to host their chatbots on WhatsApp through its official Business API for a period of one year. The move is seen as a strategic step to address EU antitrust concerns about market dominance.

Original newsletter image: Meta opens WhatsApp to external AI chatbots for one year
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What changed

It remains unclear whether the 12-month concession will satisfy European regulators.

THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means third-party AI chatbot options may become available for WhatsApp business messaging, at least temporarily.

Perspective from the original PMC newsletter.

Sources & contributor credit

  1. Newsletter coverage · Paid Media Collective newsletter

    Original newsletter text, contributor labels and media for this update.

  2. Source referenced in newsletterTechCrunch

    Linked from the original newsletter. The source publication date has not been independently confirmed.

Newsletter curated by Yoann Ferrand. The earliest individual contributor has not been verified for this update.

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Attribution evidence and limitations

Full attribution review pending.

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Published on this site

This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.

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Original newsletter text and archive evidence

Meta opens WhatsApp to external AI chatbots for one year

Meta has decided to allow external AI developers to host their chatbots on WhatsApp through its official Business API for a period of one year. The move is seen as a strategic step to address EU antitrust concerns about market dominance. It remains unclear whether the 12-month concession will satisfy European regulators. For you, this means third-party AI chatbot options may become available for WhatsApp business messaging, at least temporarily.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)📰 🦸‍♂️ Paid Media News (Week 10) 🦸♀️ · 9 Mar 2026