Meta Ads · Status at source date: Newsletter archive
Meta reorganises the Ads Manager creation flow
Meta has moved three things in the Ads Manager creation flow, flagged by Deividas Tokaris. Flexible format no longer appears in Ad setup, with Meta pushing advertisers toward a unified multi-format setup where assets are uploaded, and Meta displays them across surfaces.
What changed
Collection ads have moved out of Ad setup and now sit under Ad creative, inside Format display options. And the Facebook Feed placement now includes the Friends tab.
The changes are interface reorganisation rather than new capability, but they affect any documented workflow or onboarding material built around the old layout.
Why it matters for advertisers
For you, this means teams with standard operating procedures or training built on the old Ads Manager flow will need to update them. Worth refreshing internal guides and screenshots so media buyers are not hunting for Collection ads or Flexible format where they used to be.
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Original newsletter text and archive evidence
Meta reorganises the Ads Manager creation flow
Meta has moved three things in the Ads Manager creation flow, flagged by Deividas Tokaris. Flexible format no longer appears in Ad setup, with Meta pushing advertisers toward a unified multi-format setup where assets are uploaded, and Meta displays them across surfaces. Collection ads have moved out of Ad setup and now sit under Ad creative, inside Format display options. And the Facebook Feed placement now includes the Friends tab.
The changes are interface reorganisation rather than new capability, but they affect any documented workflow or onboarding material built around the old layout.
For you, this means teams with standard operating procedures or training built on the old Ads Manager flow will need to update them. Worth refreshing internal guides and screenshots so media buyers are not hunting for Collection ads or Flexible format where they used to be.
Source captured . No explicit first-contributor label was provided for this update.
