Meta Ads · Status at source date: Newsletter archive
Meta's creative-feature testing toggle resurfaces account-level audit need
Peter Quadrel has flagged the steps to stop Meta from testing AI creative features on live ads without explicit approval. The path runs through Ads Manager → All Tools → Advertising Settings → "Test new creative features," where advertisers can toggle the setting off and uncheck individual enhancements.
What changed
Meta's own documentation states fewer than 5% of impressions are affected by these enhancements, which can include AI voiceovers, AI-generated copy variations, automated music, and image enhancements.
The note builds on the account-level Content Features behaviour covered previously: campaign-level controls alone may not prevent Meta from applying creative modifications, so the account-level settings need to be checked directly.
Why it matters for advertisers
For you, this means advertisers running tightly controlled or regulated creative should audit the account-level creative-testing settings rather than assuming campaign toggles suffice. Worth a five-minute check across every active account, particularly where AI-modified creative could breach compliance language or brand guidelines.
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Meta's creative-feature testing toggle resurfaces account-level audit need
Peter Quadrel has flagged the steps to stop Meta from testing AI creative features on live ads without explicit approval. The path runs through Ads Manager → All Tools → Advertising Settings → "Test new creative features," where advertisers can toggle the setting off and uncheck individual enhancements. Meta's own documentation states fewer than 5% of impressions are affected by these enhancements, which can include AI voiceovers, AI-generated copy variations, automated music, and image enhancements.
The note builds on the account-level Content Features behaviour covered previously: campaign-level controls alone may not prevent Meta from applying creative modifications, so the account-level settings need to be checked directly.
For you, this means advertisers running tightly controlled or regulated creative should audit the account-level creative-testing settings rather than assuming campaign toggles suffice. Worth a five-minute check across every active account, particularly where AI-modified creative could breach compliance language or brand guidelines.
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