Meta Ads · Status at source date: Newsletter archive
Meta adds push delivery toggle for manual creative testing
Meta has introduced a "Push delivery to this ad" toggle that lets advertisers allocate a specific portion of their budget to a single ad. The feature guarantees the selected ad receives impressions regardless of how the algorithm would otherwise distribute spend.
What changed
This is useful for high-priority launches, time-sensitive promotions, or forcing tests on new creative angles the algorithm might otherwise overlook.
Why it matters for advertisers
For you, this means manual override is now available when you need guaranteed creative testing rather than relying solely on Meta's optimisation.
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Original newsletter text and archive evidence
Meta adds push delivery toggle for manual creative testing
Meta has introduced a "Push delivery to this ad" toggle that lets advertisers allocate a specific portion of their budget to a single ad. The feature guarantees the selected ad receives impressions regardless of how the algorithm would otherwise distribute spend. This is useful for high-priority launches, time-sensitive promotions, or forcing tests on new creative angles the algorithm might otherwise overlook.
For you, this means manual override is now available when you need guaranteed creative testing rather than relying solely on Meta's optimisation.
Source captured . No explicit first-contributor label was provided for this update.
