Microsoft Advertising · Status at source date: Newsletter archive
Microsoft Ads launches Product Explorer for catalogue health
Microsoft Advertising has launched Product Explorer, a reporting tool that gives advertisers a centralised, searchable view of their entire product catalogue, as announced by Microsoft Product Liaison Navah Hopkins.
What changed
Advertisers can filter products by attributes such as SKU, title, GTIN, and product ID, and quickly see which products are active, serving, and performing. The tool highlights eligibility issues, metadata gaps, and other factors preventing products from serving, surfaces top issues in Recommended Actions, and allows exporting filtered lists, with performance data available for the last 30 days.
It is available in all markets for advertisers with fewer than 100,000 SKUs; for larger catalogues, the Products view is not shown. The tool addresses a long-standing pain point with large feeds: it is hard to tell which items are eligible or are missing critical data.
Why it matters for advertisers
For you, this means Microsoft advertisers gain a faster way to diagnose why products are not serving and to move more of the catalogue into an impression-generating state. Worth using the eligibility and metadata views to prioritise feed fixes that unlock products currently sitting idle.
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Original newsletter text and archive evidence
Microsoft Ads launches Product Explorer for catalogue health
Microsoft Advertising has launched Product Explorer, a reporting tool that gives advertisers a centralised, searchable view of their entire product catalogue, as announced by Microsoft Product Liaison Navah Hopkins.
Advertisers can filter products by attributes such as SKU, title, GTIN, and product ID, and quickly see which products are active, serving, and performing. The tool highlights eligibility issues, metadata gaps, and other factors preventing products from serving, surfaces top issues in Recommended Actions, and allows exporting filtered lists, with performance data available for the last 30 days.
It is available in all markets for advertisers with fewer than 100,000 SKUs; for larger catalogues, the Products view is not shown. The tool addresses a long-standing pain point with large feeds: it is hard to tell which items are eligible or are missing critical data.
For you, this means Microsoft advertisers gain a faster way to diagnose why products are not serving and to move more of the catalogue into an impression-generating state. Worth using the eligibility and metadata views to prioritise feed fixes that unlock products currently sitting idle.
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