Microsoft Advertising · Status at source date: Newsletter archive
Microsoft Advertising streamlines bid strategy options globally
Microsoft Advertising has completed a global rollout of its simplified bidding interface, consolidating Target CPA and Target ROAS into optional target settings within Maximise Conversions and Maximise Conversion Value, respectively, rather than treating them as standalone bid strategies. The change applies only to newly created campaigns; existing tCPA and tROAS campaigns continue to run without any required action, and portfolio bid strategies remain unchanged.
Why it matters for advertisers
For you, this means the practical impact is minimal for existing accounts: but new campaign builds should use the updated interface, which better reflects how the optimisation goals actually function.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterMicrosoft Advertising Blog
Linked from the original newsletter. The source publication date has not been independently confirmed.
Original creator unverified
The original creator has not yet been verified. Newsletter curation and publication do not establish original authorship.
Attribution evidence and limitations
Full attribution review pending.
A source link alone does not establish original authorship.
Original image and video creators have not yet been verified.
- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Microsoft Advertising streamlines bid strategy options globally
Microsoft Advertising has completed a global rollout of its simplified bidding interface, consolidating Target CPA and Target ROAS into optional target settings within Maximise Conversions and Maximise Conversion Value, respectively, rather than treating them as standalone bid strategies. The change applies only to newly created campaigns; existing tCPA and tROAS campaigns continue to run without any required action, and portfolio bid strategies remain unchanged.
For you, this means the practical impact is minimal for existing accounts: but new campaign builds should use the updated interface, which better reflects how the optimisation goals actually function.
Source captured . No explicit first-contributor label was provided for this update.
