Microsoft Advertising · Status at source date: Newsletter archive
Microsoft Audience Ads Content Targeting reaches general availability
Microsoft Advertising has made Content Targeting generally available for Audience ads. Placement targeting serves ads exclusively on premium Microsoft properties, including MSN, Outlook, Microsoft Casual Games, and Microsoft Edge.
What changed
Topic targeting aligns ads with content categories such as Finance, Travel, and Health. A new content targeting report shows where ads serve across content categories and properties.
Why it matters for advertisers
For you, this means contextual targeting options for Audience ads with full reporting visibility.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
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Original newsletter text and archive evidence
Microsoft Audience Ads Content Targeting reaches general availability
Microsoft Advertising has made Content Targeting generally available for Audience ads. Placement targeting serves ads exclusively on premium Microsoft properties, including MSN, Outlook, Microsoft Casual Games, and Microsoft Edge. Topic targeting aligns ads with content categories such as Finance, Travel, and Health. A new content targeting report shows where ads serve across content categories and properties. For you, this means contextual targeting options for Audience ads with full reporting visibility.
Source captured . No explicit first-contributor label was provided for this update.
