Microsoft Clarity · Status at source date: Newsletter archive
Microsoft Clarity expands AI Bot Activity with a deeper Bot Analytics dashboard
Microsoft Clarity has updated its AI Bot Activity feature with an enhanced Bot Analytics dashboard, giving teams more detail on how AI crawlers and automated agents interact with their content. The dashboard now measures AI bot requests (total volume from crawlers and automated systems), AI bot traffic share, the proportion of pages crawled, a request status breakdown showing which requests succeed, redirect, or fail, and CDN violations that detect bots accessing paths disallowed by robots.txt.
What changed
The data is drawn from real server-side logs via CDN integrations rather than client-side scripts, capturing retrieval activity that standard analytics miss. The update moves bot activity from something teams could see into something they can analyse and act on: spotting where AI systems pick up content and prioritising pages for expanded discovery.
Why it matters for advertisers
For you, this means marketers and content teams can now measure AI crawler behaviour at the infrastructure level and identify failed or disallowed bot requests. Worth connecting a supported CDN and reviewing the request status breakdown to confirm AI systems can actually access your priority content.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterMicrosoft Clarity Blog
Linked from the original newsletter. The source publication date has not been independently confirmed.
Original creator unverified
The original creator has not yet been verified. Newsletter curation and publication do not establish original authorship.
Attribution evidence and limitations
Full attribution review pending.
A source link alone does not establish original authorship.
Original image and video creators have not yet been verified.
- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Microsoft Clarity expands AI Bot Activity with a deeper Bot Analytics dashboard
Microsoft Clarity has updated its AI Bot Activity feature with an enhanced Bot Analytics dashboard, giving teams more detail on how AI crawlers and automated agents interact with their content. The dashboard now measures AI bot requests (total volume from crawlers and automated systems), AI bot traffic share, the proportion of pages crawled, a request status breakdown showing which requests succeed, redirect, or fail, and CDN violations that detect bots accessing paths disallowed by robots.txt.
The data is drawn from real server-side logs via CDN integrations rather than client-side scripts, capturing retrieval activity that standard analytics miss. The update moves bot activity from something teams could see into something they can analyse and act on: spotting where AI systems pick up content and prioritising pages for expanded discovery.
For you, this means marketers and content teams can now measure AI crawler behaviour at the infrastructure level and identify failed or disallowed bot requests. Worth connecting a supported CDN and reviewing the request status breakdown to confirm AI systems can actually access your priority content.
Source captured . No explicit first-contributor label was provided for this update.
