Microsoft Clarity · Status at source date: Newsletter archive
Microsoft Clarity launches AI Bot Activity tracking in beta
Microsoft Clarity has released AI Bot Activity, a new feature showing which AI systems and bots access your content. The dashboard reveals how often and at what scale bots are crawling, and which pages attract the most automated attention.
What changed
The feature connects to your CDN (currently supporting Fastly, Amazon CloudFront, and Cloudflare Enterprise, with Akamai and Azure Front Door coming soon). Find it at Dashboards > AI Visibility > Bot Activity.
Why it matters for advertisers
For you, this means visibility into AI agent behaviour on your site as automated access becomes a bigger part of web traffic.
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Original newsletter text and archive evidence
Microsoft Clarity launches AI Bot Activity tracking in beta
Microsoft Clarity has released AI Bot Activity, a new feature showing which AI systems and bots access your content. The dashboard reveals how often and at what scale bots are crawling, and which pages attract the most automated attention. The feature connects to your CDN (currently supporting Fastly, Amazon CloudFront, and Cloudflare Enterprise, with Akamai and Azure Front Door coming soon). Find it at Dashboards > AI Visibility > Bot Activity. For you, this means visibility into AI agent behaviour on your site as automated access becomes a bigger part of web traffic.
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