Microsoft Advertising · Status at source date: Newsletter archive
Microsoft updates its Gambling and Games policy
Microsoft Advertising has published a June 2026 update to its Gambling and Games policy in its advertising policy help centre. The update refines where and how gambling and games ads may run, consistent with Microsoft's market-by-market approach, in which advertisers must be licensed in the target market and complete the gambling enablement process before serving ads.
This update uses a PMC cover because no suitable source image was available when checked on 8 Sept 2026. Available source and video links are retained.
What changed
It is a market-specific policy refinement rather than a broad change, but it matters to any advertiser operating in regulated gambling verticals on the Microsoft network.
Why it matters for advertisers
For you, this means that gambling and games advertisers on Microsoft should check the updated policy against the markets they target. Worth confirming licensing and enablement status to ensure campaigns remain compliant under the revised rules.
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Original newsletter text and archive evidence
Microsoft updates its Gambling and Games policy
Microsoft Advertising has published a June 2026 update to its Gambling and Games policy in its advertising policy help centre. The update refines where and how gambling and games ads may run, consistent with Microsoft's market-by-market approach, in which advertisers must be licensed in the target market and complete the gambling enablement process before serving ads.
It is a market-specific policy refinement rather than a broad change, but it matters to any advertiser operating in regulated gambling verticals on the Microsoft network.
For you, this means that gambling and games advertisers on Microsoft should check the updated policy against the markets they target. Worth confirming licensing and enablement status to ensure campaigns remain compliant under the revised rules.
Source captured . No explicit first-contributor label was provided for this update.