OpenAI · Status at source date: Newsletter archive
OpenAI is testing Ads Manager with pilot partners
OpenAI is testing an Ads Manager with a small group of partners as its ChatGPT advertising pilot takes shape. Early data shows some brands seeing click-through rates below 1%, far behind Google Search benchmarks.
This update uses a PMC cover because no suitable source image was available when checked on 8 Sept 2026. Available source and video links are retained.
What changed
The developing ad solution is not expected to match Google's effectiveness, given that the company has been in the advertising business for over 25 years. Major agencies and brands are reportedly participating in early testing, including Omnicom Media Group, WPP, Adobe, Best Buy, Expedia, and Enterprise Mobility.
Why it matters for advertisers
For you, this means ChatGPT advertising infrastructure is being built, though early performance metrics suggest it remains experimental.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterOmnicom Media Group
Linked from the original newsletter. The source publication date has not been independently confirmed.
- Source referenced in newsletterAdobe
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- Source referenced in newsletterBest Buy
Linked from the original newsletter. The source publication date has not been independently confirmed.
- Source referenced in newsletterAdweek
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Attribution evidence and limitations
Full attribution review pending.
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This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
OpenAI is testing Ads Manager with pilot partners
OpenAI is testing an Ads Manager with a small group of partners as its ChatGPT advertising pilot takes shape. Early data shows some brands seeing click-through rates below 1%, far behind Google Search benchmarks. The developing ad solution is not expected to match Google's effectiveness, given that the company has been in the advertising business for over 25 years. Major agencies and brands are reportedly participating in early testing, including Omnicom Media Group, WPP, Adobe, Best Buy, Expedia, and Enterprise Mobility.
For you, this means ChatGPT advertising infrastructure is being built, though early performance metrics suggest it remains experimental.
Source captured . No explicit first-contributor label was provided for this update.
