Meta Ads · Status at source date: Newsletter archive
OpenAI sets ChatGPT ad pricing at roughly $60 CPM, triple Meta's average rate
OpenAI plans to charge advertisers around $60 per 1,000 impressions for ads inside ChatGPT, according to The Information. That puts pricing on par with premium TV and live sports inventory, and roughly three times Meta's typical $15–20 CPM.
What changed
Ads will appear below responses on the free and Go tiers in the US, targeting broad categories based on the current conversation. Reporting will be limited to high-level metrics like impressions and clicks: no conversion tracking or detailed attribution at launch.
Why it matters for advertisers
For you, this means a new high-intent advertising channel is opening, but with premium pricing and limited measurement, making it better suited to brand awareness testing than performance campaigns right now.
Perspective from the original PMC newsletter.Sources & contributor credit
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This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
OpenAI sets ChatGPT ad pricing at roughly $60 CPM, triple Meta's average rate
OpenAI plans to charge advertisers around $60 per 1,000 impressions for ads inside ChatGPT, according to The Information. That puts pricing on par with premium TV and live sports inventory, and roughly three times Meta's typical $15–20 CPM.
Ads will appear below responses on the free and Go tiers in the US, targeting broad categories based on the current conversation. Reporting will be limited to high-level metrics like impressions and clicks: no conversion tracking or detailed attribution at launch. For you, this means a new high-intent advertising channel is opening, but with premium pricing and limited measurement, making it better suited to brand awareness testing than performance campaigns right now.
Source captured . No explicit first-contributor label was provided for this update.
