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Perplexity officially exits advertising, citing trust concerns
Perplexity has confirmed it is winding down its advertising operations with "no plans to pursue advertising further.
This update uses a PMC cover because no suitable source image was available when checked on 8 Sept 2026. Available source and video links are retained.
What changed
"A company executive told the Financial Times that introducing ads makes users "start just doubting everything, which is why we don't see it as a fruitful thing to focus on right now."
The move comes after a troubled run in advertising. Perplexity was one of the first AI chatbots to launch ads in late 2024, but struggled to satisfy business and client needs. Former ad chief Taz Patel left the company after less than a year, with brand clients giving lukewarm feedback on performance. In October, the company announced it would no longer take on new advertisers.
Why it matters for advertisers
For you, this means the AI chatbot advertising landscape is fragmenting: OpenAI is ramping up ads while Perplexity is pulling out entirely, each betting on different user expectations around trust and monetisation.
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Original newsletter text and archive evidence
Perplexity officially exits advertising, citing trust concerns
Perplexity has confirmed it is winding down its advertising operations with "no plans to pursue advertising further.
"A company executive told the Financial Times that introducing ads makes users "start just doubting everything, which is why we don't see it as a fruitful thing to focus on right now."
The move comes after a troubled run in advertising. Perplexity was one of the first AI chatbots to launch ads in late 2024, but struggled to satisfy business and client needs. Former ad chief Taz Patel left the company after less than a year, with brand clients giving lukewarm feedback on performance. In October, the company announced it would no longer take on new advertisers.
For you, this means the AI chatbot advertising landscape is fragmenting: OpenAI is ramping up ads while Perplexity is pulling out entirely, each betting on different user expectations around trust and monetisation.
Source captured . No explicit first-contributor label was provided for this update.
