Meta Ads · Status at source date: Newsletter archive
Placement exclusions move away from the ad-set level
Peter Quadrel first reported that advertisers were removing granular placement exclusions from ad sets and steering hard exclusions toward account-level Placement Controls, with value rules available for softer bid adjustments. Social Media Today later reported the same direction as part of Meta's wider automation push.
Why it matters for advertisers
For you, this means placement governance may become account-wide, so export current settings and map which exclusions must be universal before the old controls disappear.
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Placement exclusions move away from the ad-set level
Peter Quadrel first reported that advertisers were removing granular placement exclusions from ad sets and steering hard exclusions toward account-level Placement Controls, with value rules available for softer bid adjustments. Social Media Today later reported the same direction as part of Meta's wider automation push. For you, this means placement governance may become account-wide, so export current settings and map which exclusions must be universal before the old controls disappear.
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