Industry · Status at source date: Newsletter archive
The EU advances its "Chat Control" message-scanning rules
The European Parliament has passed a version of the "Chat Control" regulation that allows platforms to scan private messages, images, and files, with the regime set to run until at least April 2028. End-to-end encrypted services such as WhatsApp, Signal, and Telegram are exempt from the scanning.
Why it matters for advertisers
For you, this means messaging channels used in marketing operate within a shifting privacy framework, so track how platforms respond before this affects messaging-based outreach.
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Original newsletter text and archive evidence
The EU advances its "Chat Control" message-scanning rules
The European Parliament has passed a version of the "Chat Control" regulation that allows platforms to scan private messages, images, and files, with the regime set to run until at least April 2028. End-to-end encrypted services such as WhatsApp, Signal, and Telegram are exempt from the scanning. For you, this means messaging channels used in marketing operate within a shifting privacy framework, so track how platforms respond before this affects messaging-based outreach.
Source captured . No explicit first-contributor label was provided for this update.
