Industry · Status at source date: Newsletter archive
A German court rules pre-contact lead scoring unlawful
A solar company lost its GDPR challenge over Schufa credit checks run on prospects before any site visit, with the court holding that scoring leads through a credit bureau before first commercial contact lacked a lawful basis.
Why it matters for advertisers
For you, this means ordinary lead-gen funnels that pipe form fills into third-party scoring now have a precedent against them, so review your European scoring flows.
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Original newsletter text and archive evidence
A German court rules pre-contact lead scoring unlawful
A solar company lost its GDPR challenge over Schufa credit checks run on prospects before any site visit, with the court holding that scoring leads through a credit bureau before first commercial contact lacked a lawful basis. For you, this means ordinary lead-gen funnels that pipe form fills into third-party scoring now have a precedent against them, so review your European scoring flows.
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