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The EU tells Google how to open Android and share search data.
The European Commission has adopted two DMA specification decisions covering Google. The first sets out how Android must open functionality to third-party AI assistants under Article 6(7), noting that alternatives currently cannot compete equally with Google's own AI services, and the second, which anonymises click and query data Google must share, with whom, and at what price under Article 6(11).
Why it matters for advertisers
For you, this means the ground rules for rival AI assistants and search competitors are being written now, so track how Google implements them across Android and Search.
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The EU tells Google how to open Android and share search data.
The European Commission has adopted two DMA specification decisions covering Google. The first sets out how Android must open functionality to third-party AI assistants under Article 6(7), noting that alternatives currently cannot compete equally with Google's own AI services, and the second, which anonymises click and query data Google must share, with whom, and at what price under Article 6(11). For you, this means the ground rules for rival AI assistants and search competitors are being written now, so track how Google implements them across Android and Search.
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