TikTok Shop reporting adds Compass views and Brand LIVE Impact metrics

What changed

The Compass additions include advertising information in the video performance list, LIVE metrics grouped by session start time, SKU-level Order Analysis AI reports, search rankings and a brand-audience export for eligible brands. These are reporting functions, not evidence that each seller received a new campaign type.

Brand LIVE Impact uses a broader measurement window. As described in PPC Land’s report, its long-term GMV can include same-shop purchases within 24 hours and on-platform spillover or a brand’s website purchases within 14 days. The website component depends on Pixel measurement. The report identifies A1, A2 and allowlisted brand accounts running their own livestreams as the relevant scope.

The practical issue is attribution. A 14-day website sale included in a LIVE metric may also appear in other platform or website reports. It should not be added to those totals without checking whether the same order is counted twice. Deduplicated livestream reach and deduplicated cross-channel sales are also different concepts.

Before using the new measure in a client report, document the window, eligible accounts, included purchase channels and conversion source. Compare the new definition with the previous LIVE reporting definition before describing a rise in attributed GMV as an improvement in actual sales.

Luis Rijo’s two PPC Land articles are retained as separate sources because one concerns the monthly Compass changes and the other concerns the LIVE attribution module. The publication date is 2 November; the Compass material summarises October changes. The available reports do not establish a universal launch to all TikTok Shop markets or independent validation of the attribution methodology.